Seasonal wholesale products can be a helpful way to attract more customers to your store. These products are only available or popular during specific times of the year, like holidays or seasons.
Because they’re not available year-round, they can be a great way to increase foot traffic in your store and encourage repeat business from your existing customers.
In this article, I’ll explore the benefits of selling seasonal products in your store and share a list of popular seasonal products you can sell throughout the year.
I. Introduction
In the world of e-commerce, there are a lot of moving parts. From managing your store to marketing your products, it can be a lot to keep up with. One of the most important aspects of running an e-commerce business is deciding what to sell.
In this article, we’re going to explore the world of seasonal wholesale products. We’ll take a look at the different times of year and what products are popular during those times. We’ll also look at how you can get started selling seasonal wholesale products in your e-commerce store.
A. Definition of Seasonal Wholesale Products
Wholesale products are items that you buy in bulk from a supplier, who then ships the products to your warehouse. The products are then listed on your website and sold to customers individually.
The term “seasonal” can refer to a few different things in the world of e-commerce:
1. Inventory: Seasonal inventory is inventory that is only available for a limited time. For example, a clothing retailer might carry a line of Christmas sweaters that are only available during the holiday season.
2. Sales: Seasonal sales refer to sales that are only available for a limited time. For example, a retailer might offer a 50% off sale on all winter coats for one week only.
3. Traffic: Seasonal traffic refers to the ebb and flow of customers based on the time of year. For example, a swimsuit retailer might see a spike in traffic during the summer months.
In this article, we’re going to focus on the first definition of seasonal e-commerce: seasonal wholesale products.
B. Significance of Exploring Trends for Every Time of Year
The significance of exploring trends for every time of year is that it allows you to stay ahead of the competition. If you’re selling the same products year-round, you’re missing out on the opportunity to capitalize on seasonal trends.
By offering new, trending products throughout the year, you can attract new customers and keep your existing customers engaged. Plus, you can increase your sales and profits by taking advantage of the higher demand for seasonal products.
Finally, offering seasonal products allows you to stand out from your competitors. If your competitors are offering the same products year-round, you can differentiate your business by offering new and exciting products that are only available for a limited time.
C. Overview of the Impact of Seasonality in Wholesale
Seasonality is a fact of life in the world of wholesale. With so many products and industries affected by the time of year, it’s important for suppliers and buyers to be aware of the impact of seasonality on their business.
For suppliers, understanding the seasonality of their products can help them plan their inventory and production schedules. It can also help them identify new products or markets to target during the off-season.
For buyers, being aware of the seasonality of the products they sell can help them plan their inventory and marketing efforts. It can also help them identify new products or suppliers to work with during the off-season.
Overall, understanding the impact of seasonality in wholesale can help you make more informed decisions that will drive growth and success in your business.
You can find seasonal trends in any industry, but there’s no better place to explore the latest and greatest than in the world of ecommerce. With the help of the Oberlo app, you can browse through thousands of products to find the perfect seasonal items to add to your online store.
Let’s take a look at some of the top seasonal wholesale products for every time of year.
II. The Dynamics of Seasonal Trends in Wholesale
The changing nature of seasonal trends is one of the most exciting and challenging aspects of selling seasonal wholesale products.
Seasonal trends are constantly evolving. Not only do they change from season to season, but they also change from year to year. For example, fidget spinners were a hot summer product in 2017 but had mostly fizzled out by the summer of 2018.
This means that you have to stay on top of the latest trends and be ready to pivot your product offerings at any time.
The good news is that the rise of e-commerce and big data has made it easier than ever to track trends and predict what products will be popular in the coming seasons. There are many tools and resources available to help you stay ahead of the curve.
A. Understanding Consumer Behavior Throughout the Year
We know that consumers are more likely to purchase products that are relevant to the time of year. But what exactly are consumers concerned about in January? How about June?
Let’s take a look at consumer behavior by season to help you better understand what types of products you should be selling and when.
Winter
• January: New Year’s resolutions are all the rage. Expect to see an increase in sales for health and wellness products, as well as organization and productivity tools.
• February: Love is in the air, and so are sales for Valentine’s Day. Also, don’t forget about the big game! Sports-themed products and party supplies will be in high demand.
Spring
• March: St. Patrick’s Day and the start of spring are the big events of March. Expect to see an increase in sales for party supplies, home décor, and outdoor products.
• April: Easter and Earth Day are the big holidays of April. Expect to see an increase in sales for home and garden products, as well as eco-friendly products.
Summer
• May: Mother’s Day and Memorial Day are the big holidays of May. Expect to see an increase in sales for outdoor products, as well as gifts for mom.
• June: Father’s Day and the start of summer are the big events of June. Expect to see an increase in sales for outdoor products, as well as gifts for dad.
Fall
• July: Independence Day and the start of fall are the big events of July. Expect to see an increase in sales for outdoor products, as well as patriotic products.
• August: Back-to-school season is in full swing. Expect to see an increase in sales for school supplies, as well as products for college students.
• September: Labor Day and the start of fall are the big events of September. Expect to see an increase in sales for outdoor products, as well as products for the home.
B. Advantages of Offering Seasonal Products
There are a number of reasons why you might want to add seasonal products to your inventory. Here are some of the top advantages to consider:
• High demand: The most important reason to carry seasonal products is that they allow you to take advantage of high demand. Many customers are willing to spend more money on products that they can only buy at certain times of the year.
• Attract new customers: Seasonal products can also help you attract new customers to your business. For example, if you start carrying holiday-themed products, you might be able to reach customers who are looking for gifts for the first time.
• Increase sales: Finally, seasonal products can help you increase your sales. By offering new products throughout the year, you can encourage repeat business and keep your customers coming back for more.
1. Increased Sales Opportunities
Seasonal products give you the opportunity to tap into the excitement of a particular time of year. When you sell seasonal products, you can create a sense of urgency and exclusivity that gets people excited to buy from you.
If you’re a retailer, you can use seasonal products to create a sense of urgency and exclusivity, and to get people excited to buy from you. If you’re a supplier, you can use seasonal products to increase your sales and grow your business.
When you sell seasonal products, you can take advantage of the increased demand for those products. This can help you increase your sales and grow your business.
2. Creating a Dynamic Product Catalog
The seasonal product trends you identify will help you decide which products to add to your catalog. As you grow your business, you should also consider how to create a dynamic catalog that reflects the changing needs and interests of your customers.
You can do this by adding new products, replacing old ones, and offering limited-time deals. This will help you attract new customers and keep existing ones coming back to see what’s new.
For example, if you’re a food and beverage retailer, you might add a new line of gourmet chocolates for Valentine’s Day, then replace it with a selection of Easter candies.
3. Attracting Seasonal Shoppers
Seasonal wholesale products are a great way to attract different types of shoppers to your store.
For example, if you sell a lot of winter products, you may attract shoppers who are looking for holiday gifts. If you sell a lot of summer products, you may attract shoppers who are looking for vacation supplies.
By offering a wide variety of seasonal wholesale products, you can make sure that your store is always attracting new customers.
Seasonal wholesale products are items that are popular during specific times of the year. This could be anything from holiday decorations to summer apparel.
Selling seasonal products can be a great way to boost your sales and take advantage of short-term trends. However, it’s important to know which products are popular during which seasons and when to start selling them.
In this guide, we’ll explore some of the most popular seasonal wholesale products and give you tips on how to make the most of seasonal selling.
III. Identifying Seasonal Wholesale Opportunities
Seasonal wholesale opportunities can be found by paying attention to the calendar and identifying trends that are likely to drive demand for products.
For example, the start of a new school year can be a great time to sell educational products and school supplies. Similarly, the holiday season is a prime time to sell gifts and decorations.
By keeping an eye on the calendar and identifying trends that are likely to drive demand, you can find great opportunities to sell seasonal wholesale products.
A. Researching Annual Consumer Trends
If you’re reading this article in the summer, you’re probably not too interested in what consumers are buying around the winter holidays. But, if you want to make the most of seasonal sales, you need to be thinking ahead.
One of the best ways to get a sense of what consumers are looking for is to simply pay attention to the time of year. For example, in the spring, you might notice that your customers are asking for more outdoor products. In the winter, you might see an uptick in sales for cozy home goods.
You can also start to pay attention to what other stores are featuring in their seasonal collections. What are the big trends? What products are getting a lot of attention? Don’t be afraid to take some inspiration from what other retailers are doing.
1. Holidays and Special Occasions
Holidays are the most obvious times of year to take advantage of seasonal wholesale products. Whether it’s Christmas, Halloween, Valentine’s Day, or the Fourth of July, people love to decorate their homes, throw parties, and give gifts.
But there are also other, less obvious holidays to consider. For example, did you know that National Pet Day is April 11th? Or that National Donut Day is the first Friday in June? These “micro-holidays” can be a great way to tap into seasonal trends and create excitement around your products.
In fact, one of our customers, The Sweet Shop NYC, has built their entire business around National Donut Day. They use seasonal wholesale products to create limited-edition donut flavors and then promote them in the lead-up to the holiday. This creates a sense of urgency and gets their customers excited to buy.
2. Seasonal Weather Changes
Another way to think of the seasons is in terms of the weather changes they bring. Most of us are familiar with the categories of cold, warm, and hot weather, but there are many ways to break down the weather changes that happen throughout the year.
For example, the transition from winter to spring is often associated with warmer temperatures and increased rainfall. The transition from fall to winter often means colder temperatures and snowfall.
You can also break down the weather changes by region. What does spring mean in the northeast versus the southeast? What does summer mean in the desert versus the coast?
The more you can understand how weather changes affect your customers, the better you can tailor your product offerings to meet their needs.
3. Cultural and Local Celebrations
Cultural and local celebrations are a great way to get creative with your seasonal inventory. In the United States, we have a wide variety of holidays and celebrations that are unique to specific regions of the country.
For example, Mardi Gras is a huge celebration in New Orleans, and Dia de los Muertos is a big event in the Southwest. If you have customers in these regions, you can tailor your inventory to include products that are popular for these celebrations.
Even if you don’t have a large customer base in a specific region, you can still tap into the cultural celebrations of your customers. For example, if you have a large Hispanic customer base, you can offer products that are popular for Cinco de Mayo.
B. Adapting Product Offerings to Match Seasonal Demands
Wholesale suppliers and retailers can use seasonal product trends to their advantage by making sure they have the right products in stock at the right time of year.
For example, during the summer months, you might want to focus on products that are popular for outdoor activities, like camping gear, coolers, and grills. In the fall, you could switch gears and offer products that are popular for tailgating and football season.
By paying attention to seasonal trends, you can make sure you’re offering the right products at the right time, and that can help you boost sales and grow your business.
C. Exploring Cross-Seasonal Products with Broad Appeal
Some products are so versatile that they can be marketed to consumers year-round. Products with broad appeal are ideal for online sellers who are looking to build a sustainable business that can weather the ups and downs of seasonal demand.
For example, products like sunglasses and sandals are traditionally associated with summer, but they can still be marketed to consumers in colder months. You could create a seasonal marketing campaign that shows how your products can be used on a winter getaway or in warmer climates.
When evaluating cross-seasonal products, consider how you can position them to appeal to consumers at different times of the year. You might find that certain products are more popular during specific seasons, but you can still market them year-round.
Conclusion
The key to successful seasonal selling is to plan ahead. By taking the time to research and source seasonal products at the right time, you can get ahead of the competition and maximize your profits.